Billboard Art Project: replacing ads with art

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The intervention reflects on the omnipresence of advertising in the public space. Instead of ads, chosen billboards display artworks, and become nonprofit exhibition points. With an open participation process not exclusively reserved for artists, the project offers citizens the opportunity to freely express themselves in the city.

“The Billboard Art Project is a nonprofit organization that acquires digital billboards normally used for advertising and repurposes them as roadside galleries. Projects have been held in cities all over the country and were open to all individuals and groups who were interested in participating. Types of work that may be displayed include images created specifically for the billboard as well as images of previously made art adapted to the format. No two Billboard Art Project shows are alike; each city features new work.”

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“When you drive along the road, it is difficult not to feel like you’re running through a gauntlet of yawping signs. […] So, when you see a billboard that isn’t telling you what to buy or who to trust, it carries the impact of the unexpected.”

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“The Billboard Art Project is a viable artistic medium that takes art out of its normal confines and clusters and allows for the marvelous inadvertent discovery that wakes people from the mundane. The Billboard Art Project is a conduit for the dissemination of variety – cultural, philosophical, spiritual, whimsical, striking, and the sublime. This is not a cloistered project where only a chosen few can participate. The Billboard Art Project is an open call to anyone who wants to participate in that fundamental process of self expression.”

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(images via Flickr – Billboard Art Project)