Fashion Revolution Day

fashion revolution - more than green

Fashion Revolution Day is an initiative led by a group of women who aime “to raise awareness of the true cost of fashion” and to promote a more sustainable and respectful fashion industry.

On 24th of April each year, this initiative organizes a series of events that help us to understand the social, economic and environmental effects of an industry that is mostly based on changing trends. How many times have we thrown away clothes just because they become out of fashion? What happens with our clothes when we throw them away? How many resources are devoted to produce a T-shirt or a pair of shoes? The promoters of this initiative want to answer all these questions while taking into account the points of view of all the people that this industry involves: retailers, consumers, producers, designers, etc.


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One of the aspects on which they focus is how clothes are produced. As they state at their website: “It takes a lot to make a garment. Not just the bits we hear about – the designers, the brands, the shops, the catwalk shows and the parties – but also the farmers who grow cotton, the ginners, spinners, weavers, dyers, sewers and other factory workers without whom the industry would not exist. These people, the people who make our clothes are hidden from us, often at their own expense.”

This year the initiative focusses its attention on Transparency: “What does it mean? Transparency means companies know who makes their clothes – at least where they are stitched as a first port of call – and then communicate this to their customers, shareholders and staff.”

MTG usually talk about urban initiatives that are based on strategies aimed to make our cities more sustainble. Despite the fact that this initiave does not change our urban spaces, it does change social awareness regarding the economic forces by which our cities survive. We have to be aware that cities are economic engines based on people consuming goods and services. How are this goods produced? How does this model affect other countries and communities? These are questions that also need to be tackled if we want to make our urban life style more sustainable.




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