This understands the exercise of sustainability and sustainable design from an intelligent and creative use of economic resources. It strives not only to save, but to achieve that the value of the intervention is much higher than its price. This, unfortunately, is not always like this.
Thus, it proposes an economy of means, matter and energy, as well as proportionality between means and goals. It is the “pay one, get two” (or three). This reading of sustainable development defends that smart and strategic management of budgets can have a much richer drift that the one established by a priori goals.
Ultimately, it is the politics of common sense. It builds places that undertake a rational consumption of the possible and in balance with the natural and cultural environment. So the economy ceases to be an end to become a means, another means to achieve sustainable development.
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