‘Renovated Billboards’, an innovative urban and advertising intervention

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While advertise products are supposed to make our homes look prettier, badly designed billboard ads make buildings and sometimes entire streets look uglier. With this urban intervention-flavored campaign, the OBI’s advertising agency Jung von Matt wants to introduce a new form of advertising called ‘Renovated Billboards’.

Germany’s biggest DIY chain OBI pushes advertisments for DIY stores beyond showing paint, saws or hammers. The brand has renovated an area the size of a billboard on different run down houses using only products sold in OBI stores in order to show what they are capable of.

It is a pretty constructive campaign from an urban design point-of-view.

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(via Pop Up City)

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