The secrets of food marketing

Mimicking the format of TED Talks, Kate Cooper, who is actually an actress, is presented as a food marketing assistant to an audience expecting a pleasant talk. She starts getting the public into her pocket, but as she is revealing the truth about the food marketing public is surprising to the point of not wanting to cheer her at the end of the talk. This is an example of campaign products make-up to unethical food production systems and even wild with animals. Kate Cooper is just an actress, but people like her exist in reality and, although the campaigns of brands that represent are regulated, in many cases get to deceive us, dodging the law.

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(Via Youtube)

kate cooper-los secretos del marketing alimenticio-more than green

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