It is a reality, this project that already we promoted from this blog a few years ago, and has become the first public infrastructure project financed by collective funding, becoming the beginning of crowdfunding urbanism.
The idea arose in parallel to the International Architecture Biennale Rotterdam (IABR) under the name I make Rotterdam, and soon generated a great expectation.
The initiative was proposed in 2011 by ZUS team provided unite three parts of Rotterdam, before disconnected due to be separated by railway tracks.
In the dissemination strategy of the project, in addition to the bright yellow color used iconically, highlights that included the ability to customize a portion of the bridge inscribing the name of each donor an amount exceeding 25 €. A customization that characterizes the new road and also gives it a symbolic collective belonging.
This urban strategy has been accompanied by the reuse of outbuildings to this new route. Have therefore been established around new housing, shops and an urban garden, which have helped revitalize the area.